Head of Marketing

Do you want to join a rockstar team that’s building the 16th fastest growing young company in Canada?

Do you love marketing and have a proven track record of getting serious results through online and offline channels?

Are you obsessed with achieving results, and love tracking data to identify opportunities and challenges?

Do you want to have the freedom to work from anywhere in North America, earning a six figure base salary plus great bonuses?

About Breakthrough Academy

We run a ridiculously fast growing company that helps entrepreneurs in the trades grow their businesses by implementing excellent operational systems into their companies. We believe in the unlimited potential of entrepreneurship and help our members (clients) break through barriers and take their businesses to the next level.

Our proprietary training program brings systemization to a company’s operations, develop an entrepreneur’s core business skills, and holds accountability to goals along a clear business plan.

Breakthrough Academy is now four years old and growing rapidly with about 250 business owners developing in the program, and an awesome team of 20 running the show. We’ve seen extraordinary growth so far without any focus on digital marketing, so the opportunity to create something special utilizing digital is very real. Because of this, we are looking for an A player who will lead Breakthrough Academy’s online and offline strategies, and drive our connection to trades entrepreneurs across North America. This is where you come in.

This Is For You If:

  • You have a proven track record of significantly increasing lead flow through digital and offline marketing
  • You’ve previously lead marketing in an environment where multiple channels are used simultaneously to achieve defined goals
  • You have marketing automation experience (bonus points for experience with software like Infusionsoft, Unbounce and ScheduleOnce)
  • You thoroughly understand direct response marketing and have the skills to oversee paid digital campaigns
  • You have experience developing successful nurture campaigns for large email lists
  • You find it rewarding to test and tweak in order to make online marketing funnels more effective
  • You’re an outside of the box thinker who gets creative and resourceful about problem solving
  • You are a strong leader and are able to motivate others and break down complex problems to your direct reports

In The Role, You Will Be:

  • Creating a marketing strategy that drives results across various offline and online channels in unison, while delivering a low friction customer journey
  • Driving exceptional sales growth by delivering leads to the sales department
  • Leading a team of 3 strong marketing specialists at the start
  • Building and managing the marketing budget and results dashboard
  • Overseeing Facebook, Instagram, and Google ad campaigns
  • Building marketing funnels that convert to sales
  • Overseeing the strategy for a robust owned content marketing program, including written content, a podcast channel, and monthly video episodes
  • Growing and nurturing our opt-in email list through quality monthly content
  • Overseeing the organic Facebook and Instagram strategy
  • Overseeing SEO
  • Overseeing traditional/offline marketing channels and utilizing digital marketing drive increased results
  • Managing Infusionsoft and integrations with related marketing software
  • Responsible for reporting on analytics; in-depth monthly reviews of traffic, referrals, leads counts, etc

Experience Required

  • 8-10 years of driving ROI for companies using both digital and offline marketing strategies
  • Proven ability to grow and lead cross functional teams
  • Strong knowledge of, and experience with media measurement, possessing the ability to recommend measurement and analytics solutions based on use case
  • Experience in generating new business and driving organic growth from existing databases
  • Experience with marketing automation

The Benefits

  • Be a part of an amazing team with other high-performers who work hard and have a ton of fun together
  • Create massive impact in an organize with an already strong foundation
  • Help bring game changing solutions to hundreds of business owners across the continent
  • Enjoy a cool lifestyle with full location freedom – live and work from anywhere in North America!
  • An opportunity to join our team early on and ride the wave of the 16th fastest growing young company in Canada
  • A six figure base salary with strong bonuses that reward you for results

If this sounds like you and you feel ready to take on an awesome new adventure, connect with us by email and let us know why you’d be a great fit for our team:

Ian Ouwerkerk
Operations Manager
Breakthrough Academy

Application Form

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