4 Tactics To Put Your Referrals On Steroids - Brian Kaskavalciyan
This episode of Contractor Evolution is with Brian Kaskavalciyan, Author of The 7 Secrets to becoming a Wealthy Contractor, Host of the Wealthy Contractor Podcast, and Co Founder of gFour Marketing Group: A relationship marketing firm that helps contractors unleash the power of their customers by installing the industry leading framework for driving referrals.
This episode of Contractor Evolution is with Brian Kaskavalciyan, Author of The 7 Secrets to becoming a Wealthy Contractor, Host of the Wealthy Contractor Podcast, and Co Founder of gFour Marketing Group: A relationship marketing firm that helps contractors unleash the power of their customers by installing the industry leading framework for driving referrals.
Before becoming the well known figure he is today, Brian founded Handyman Network which he developed into a national franchise. It was there he began to realize the power of not just referrals, but having a customer base that truly promotes you and reps the brand. So he began to develop a wholistic approach to Relationship Marketing which makes up the framework that he now implements with clients through gFour.
I wanted to go deep with Brian on how to put a referral program on steroids and become a company where our raving customers do a lot of the marketing for us. If you do good work and take care of your clients you’re obviously going to get some referrals organically, but if you’re a growing company and want to become more intentional with this all important lead source, there’s actually a ton of stuff you can implement. Our conversation is anchored in four core areas:
- How to drive google reviews which boost searchability and position you as the customer service leader
- Customer Appreciation and how automated post job gifts and notes of gratitude build crazy goodwill in the marketplace
- We talk about Referral Rewards programs which incentivize clients to actually bring you hot leads
- And lastly we talk about the all important long term nurture sequence which keeps your brand front of mind and makes you a repeat business magnet.
To learn more about how to put your referrals on steroids, watch this episode.
Highlights from this episode:
- How to drive Google reviews which boost searchability and position you as the customer service leader
- Customer Appreciation and how automated, post job gifts and notes of gratitude build crazy goodwill in the marketplace
- Referral Rewards programs which incentivize clients to actually bring you hot leads
- Long term nurture sequence which keeps your brand front of mind and makes you a repeat business magnet