WELCOME TO YOUR ULTIMATE GUIDE ON THE BUSINESS OF CONTRACTING

This is the Contractor Evolution Podcast. We unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profits, you’ve come to the right place.

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Master Class: Ultimate Hiring Funnel Series

So look - it is no secret that hiring is hard. Like really hard. Especially in our construction and trade industries. Labor shortages are a real thing, and yes, perhaps Millennials and Gen Z’ers aren't as gritty as older Generations may have been. And also yes, the government has paid a bunch of people to stay at home for over a year-and-a-half leading to a super lethargic Workforce. We get it. But look, it is what it is and can’t do much about the above factors. What you can do though is build the best hiring funnel in your market. Over a 6-part series, we explain in plain English how you can think like a marketer and start building an Employer Brand that attracts top talent. Whether you are a seasoned pro or just starting your business if you want to build your dream team, this series is for you.

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Categories

Episode 178 59 min
SALES & MARKETING

Make More Money with Less Marketing – with Allan Dib - Allan Dib

Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing. The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer. So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.

“Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”

 

Ever heard that saying?

 

That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.

 

Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.

 

The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.

 

So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.

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Episode 177 39 min
SALES & MARKETING

Why Most Websites Suck (and How to Make Yours Better) - Bryce Choquer

Did you get your website built because you knew you needed one? Or did you have it thoughtfully designed and optimized to get you leads? The truth is that 9/10 of your competition’s websites are poorly designed and under-optimized. And if your website just exists to check a box on your marketing to-do list, yours probably is too.

Did you get your website built because you knew you needed one? Or did you have it thoughtfully designed and optimized to get you leads?

The truth is that 9/10 of your competition’s websites are poorly designed and under-optimized. And if your website just exists to check a box on your marketing to-do list, yours probably is too.

Our guest today, Bryce Choquer, is the founder of Choquer Creative, a web design and SEO Agency that specializes in building websites for trades and construction companies. In this episode, he breaks down the framework he uses to get contractors more leads from their websites.

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Episode 176 63 min
LEADERSHIP

How to Stay Present in a Distracted World - Mike Lee

Did you know the average employee loses 600 hours a year due to distractions?That’s a lot of untapped potential. Our guest on the show today is Mike Lee, a best-selling author and globally recognized keynote speaker whose entire body of work is dedicated to helping leaders find focus, block out distractions, and get more done with a calmer mind.

Did you know the average employee loses 600 hours a year due to distractions?

That’s a lot of untapped potential.

And a lot of anxious people.

Our guest on the show today is Mike Lee, a best-selling author and globally recognized keynote speaker whose entire body of work is dedicated to helping leaders find focus, block out distractions, and get more done with a calmer mind.

Mike and I talk about how to be more present in the way you work, live and lead. From separating yourself from the constant notifications, algorithms and open tabs to dealing with the anxiety that comes with owning a business, leading people and being a human in 2024.

If you want to be more focused, more present and more mindful, this one’s for you.

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Episode 175 49 min
LEADERSHIP, RECRUITING & HIRING

The Power of Purpose-Driven Leadership - Ryan Gill

Ryan Gill, Breakthrough Academy Member and owner of Brush Strokes Quality Painting in Georgia, has quite the story. He’s battled addiction, struggled with his mental health, and been on the brink of bankruptcy three times.And today, he runs a thriving painting company with a mission to give back.

Today’s episode is your daily dose of inspiration. 

Ryan Gill, Breakthrough Academy Member and owner of Brush Strokes Quality Painting in Georgia, has quite the story. He’s battled addiction, struggled with his mental health, and been on the brink of bankruptcy three times.

And today, he runs a thriving painting company with a mission to give back.

Through an unconventional hiring strategy, Ryan gives second chances to ex-inmates and individuals in addiction recovery programs while maintaining the highest standard of quality and world-class customer service.

His story powerfully reminds us of the bigger role our businesses play in making the world a better place.

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Episode 174 46 min
FINANCIALS, LEADERSHIP, STRATEGIC PLANNING

Turn Your LAGGING Indicators into LEADING Indicators - Brayden Russell

We all know the standard KPIs we need to track the success of a business. Dollars sold. Dollars produced. Gross profit. Net profit. Today, Breakthrough Academy Coach Brayden Russell is on the show to break down how to turn your lagging indicators into leading indicators and orient your team towards success.

We all know the standard KPIs we need to track the success of a business. Dollars sold. Dollars produced. Gross profit. Net profit. 

The only problem with these all-important metrics is that they are LAGGING indicators.

We find out about their performance AFTER the activity that drives them has already happened. They tell us whether we achieved the results we wanted, but say little about how to get those results in the future.

This is where LEADING indicators can be instrumental in helping you lead your team.

If you tell your project managers to raise gross profit next quarter, they won’t know how.

But if you tell them to keep their materials expenses below 15% by following a more efficient ordering and purchasing process. 

They actually stand a pretty good chance.

Today, Breakthrough Academy Coach Brayden Russell is on the show to break down how to turn your lagging indicators into leading indicators and orient your team towards success.

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IT’S TIME TO GET OUT OF THE DAY-TO-DAY

If you are a 7 figure contractor who has the vision to scale to 8 figures without adding more stress, then learn how to replace yourself with this proven management system. Take the 10-day ‘Evolved Contractor’ challenge and identify the methods that will scale your business.

MEET THE HOSTS

BENJI CARLSON

Benji gained insights into the trades as a 4-year franchisee with College Pro Painters, earning accolades for having the most productive staff in the franchise network. Since then, Benji has run in-depth business assessments with over 1000 contractors and now uses that information to represent the interests of contractors on the show 'Contractor Evolution’ whose goal is to arm smart contractors with the skills they need to grow.

IGOR TRNINIC

Igor has an impressive track record running trade businesses. He started by building up to a GM with College Pro Painters, running a $2.5MM business. He then co-started the franchise SHACK SHINE, which was acquired within 18 months. Igor is a co-founder of Breakthrough Academy, which coaches over 500 contractors (with a combined $1.6B in revenue) on how to systemize their businesses for growth.

HOW DOES A $20M CONTRACTING BUSINESS RUN? WOULD YOU LIKE TO FIND OUT?

Take the 10-day ‘Evolved Contractor’ challenge and identify the methods that will scale your business past 8-figures.

TAKE THE CHALLENGE

GET FREE TOOLS & RESOURCES

You don’t need to create everything yourself. Use our FREE tools and templates to crush everything from your hiring process to budgeting.