WELCOME TO YOUR ULTIMATE GUIDE ON THE BUSINESS OF CONTRACTING

This is the Contractor Evolution Podcast. We unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profits, you’ve come to the right place.

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Master Class: Ultimate Hiring Funnel Series

So look - it is no secret that hiring is hard. Like really hard. Especially in our construction and trade industries. Labor shortages are a real thing, and yes, perhaps Millennials and Gen Z’ers aren't as gritty as older Generations may have been. And also yes, the government has paid a bunch of people to stay at home for over a year-and-a-half leading to a super lethargic Workforce. We get it. But look, it is what it is and can’t do much about the above factors. What you can do though is build the best hiring funnel in your market. Over a 6-part series, we explain in plain English how you can think like a marketer and start building an Employer Brand that attracts top talent. Whether you are a seasoned pro or just starting your business if you want to build your dream team, this series is for you.

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Categories

Episode 165 48 min

Could Door-to-Door Marketing Work For Your Business? - Sam Taggart

A changing market can mean fewer leads, slower decision-making, and lower average job size. While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it for contractors in 2024.

A changing market can mean fewer leads, slower decision-making, and lower average job size.

While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it for contractors in 2024.

According to today’s guest Sam Taggart, now is the time to try one of the most tried and tested methods of “getting in front of your customer” — meeting them where they live. 

Literally.

As the founder and CEO of The D2D Experts, Sam helps hundreds of companies build successful and cost-efficient Door-to-Door Sales teams every year, and today, he’s going to teach us how to: 

  • Hire enthusiastic door knockers
  • Build your own script using a proven framework
  • Design a compensation plan for your D2D team
  • …and more.

If you’re door-to-door curious or looking for a more active marketing channel to add this year, this episode is a must-listen.

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Episode 164 51 min
LEADERSHIP, RECRUITING & HIRING

Is Blue-Collar Work Making a Comeback? - Ken Rusk

For the past few decades, we’ve been steering kids towards university and away from the trades, but why? The average North American college grad is underskilled and in debt, especially compared to their blue-collar friends who skipped the college experience and got on the job site. 

For the past few decades, we’ve been steering kids towards university and away from the trades, but why?

The average North American college grad is underskilled and in debt, especially compared to their blue-collar friends who skipped the college experience and got on the job site. 

Today, I’m talking with Ken Rusk, a lifelong contractor and author of Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life. He’s got some insights on the benefits of choosing a blue-collar career and shares some fascinating statistics that kids are definitely not learning in school.

Learn from Ken how to paint a bright picture of a future in trades and construction and use that narrative to recruit the young talent you need.

So…is blue-collar work making a comeback?

Tune in to find out. Click the links below for the full episode!

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Episode 163 79 min
SALES & MARKETING, STAFF ACCOUNTABILITY

Get Your Sales Team’s Butt In Gear - Adam Bensman

Over the last year, the tone has changed with salespeople. The deals aren’t closing the way they were, and entrepreneurs are (understandably) frustrated. You need rockstar closers, but instead, you’re stuck with a bunch of order-takers. If this sounds familiar, read on…

Over the last year, the tone has changed with salespeople. The deals aren’t closing the way they were, and entrepreneurs are (understandably) frustrated.

You need rockstar closers, but instead, you’re stuck with a bunch of order-takers.

If this sounds familiar, read on…

A decade of low interest rates, strong economies, plus MEGA improvements in digital marketing has created a whole cohort of (frankly) average sales professionals who are not exactly thriving in this tighter, more competitive environment.

Adam Bensman is the author of the Roofing Sales Survival Guide, the creator of the Roof Strategist Sales System, and the founder of the Roofing and Solar Reform Alliance (that’s a lotta stuff!).

His sales education videos have a massive following on YouTube, and if you go check it out, you’ll see why. This guy’s legit.

Today’s conversation has everything you need to fix a lethargic salesperson or sales team and get them firing on all cylinders as we head into a new economy.

As Adam says: A “feeling” economy.

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Episode 162 64 min
INTERNAL SYSTEMS, STAFF ACCOUNTABILITY

Tommy Mello’s Secrets for Team Accountability - Tommy Mello

How does your team function when you’re not watching? Do they get stuff done on time, as good as if you did it yourself? Or do they miss deadlines, point fingers and leave clients underwhelmed?

How does your team function when you’re not watching?

Do they get stuff done on time, as good as if you did it yourself?

Or do they miss deadlines, point fingers and leave clients underwhelmed?

If you’re feeling less like an owner and more like a babysitter, you may have an accountability problem. Your team’s performance is inconsistent, their focus is all over the map, and no one really knows who’s supposed to do what, when.

Back in April, we co-hosted a webinar on staff accountability with the one and only Tommy Mello. His staff accountability secrets were so good, we decided to replay the session on Contractor Evolution. In this episode, he gives away his tried and tested methods of holding people accountable without micromanaging or pointing fingers.

Listen in to learn how you can steal Tommy’s accountability system to create a solid performance culture for your team.

Let’s get to it.

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Episode 161 70 min
INTERNAL SYSTEMS, SALES & MARKETING, STRATEGIC PLANNING

If You Do Jobs Less Than $2000 Listen to This - Barry Hartman

Small Average Job-size businesses (or small AJS for short) have a unique set of obstacles to growth that most other contractors never have to confront. If you’re a junk removal business, do landscape maintenance, window cleaning, pressure washing, gutter cleaning, Christmas lights, or are a service plumber or electrician, you’ll know what we’re talking about.

Small Average Job-size businesses (or small AJS for short) have a unique set of obstacles to growth that most other contractors never have to confront. If you’re a junk removal business, do landscape maintenance, window cleaning, pressure washing, gutter cleaning, Christmas lights, or are a service plumber or electrician, you’ll know what we’re talking about.

Scaling to a million a year, $500 a time, is no small feat.

Basic napkin math reveals a lot of jobs for a lot of clients.

Barry Hartman is the co-founder of 505 Junk, a pay-by-weight junk removal business here in Vancouver. Since 2011, he’s worked relentlessly to crack the code on small AJS growth.

In the last few years, he has. This year, they’ll do 6 million dollars with an AJS of about $866.

Do the math on that.

If you’re a Small Average Job Size contractor or home service business, there are 4 things you need to master in order to scale.

Check this episode out to learn them all.

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IT’S TIME TO GET OUT OF THE DAY-TO-DAY

If you are a 7 figure contractor who has the vision to scale to 8 figures without adding more stress, then learn how to replace yourself with this proven management system. Take the 10-day ‘Evolved Contractor’ challenge and identify the methods that will scale your business.

MEET THE HOSTS

BENJI CARLSON

Benji gained insights into the trades as a 4-year franchisee with College Pro Painters, earning accolades for having the most productive staff in the franchise network. Since then, Benji has run in-depth business assessments with over 1000 contractors and now uses that information to represent the interests of contractors on the show 'Contractor Evolution’ whose goal is to arm smart contractors with the skills they need to grow.

IGOR TRNINIC

Igor has an impressive track record running trade businesses. He started by building up to a GM with College Pro Painters, running a $2.5MM business. He then co-started the franchise SHACK SHINE, which was acquired within 18 months. Igor is a co-founder of Breakthrough Academy, which coaches over 500 contractors (with a combined $1.6B in revenue) on how to systemize their businesses for growth.

HOW DOES A $20M CONTRACTING BUSINESS RUN? WOULD YOU LIKE TO FIND OUT?

Take the 10-day ‘Evolved Contractor’ challenge and identify the methods that will scale your business past 8-figures.

TAKE THE CHALLENGE

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