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This is the Contractor Evolution Podcast. We unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profits, you’ve come to the right place.

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Master Class: Ultimate Hiring Funnel Series

So look - it is no secret that hiring is hard. Like really hard. Especially in our construction and trade industries. Labor shortages are a real thing, and yes, perhaps Millennials and Gen Z’ers aren't as gritty as older Generations may have been. And also yes, the government has paid a bunch of people to stay at home for over a year-and-a-half leading to a super lethargic Workforce. We get it. But look, it is what it is and can’t do much about the above factors. What you can do though is build the best hiring funnel in your market. Over a 6-part series, we explain in plain English how you can think like a marketer and start building an Employer Brand that attracts top talent. Whether you are a seasoned pro or just starting your business if you want to build your dream team, this series is for you.

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Categories

Episode 84 56 min
LEADERSHIP, RECRUITING & HIRING, STRATEGIC PLANNING

How and Where to Find Your Integrator: Mark C. Winters Pt. 2 - Mark C. Winters

Mark and his team at Rocket Fuel University™ discovered there are 4 Visionaries for every 1 Integrator. Which means really good Integrators are hard to find…and even harder to keep. If you want to learn where to look for your integrator, and more importantly, the principles for keeping them happy and effective, watch this episode.

This episode is Part 2 of a 2 part conversation with Mark C. Winters,  co-author of Rocket Fuel and the foremost expert and Visionary/Integrator relationship.  If you haven’t listened to part 1 of this episode, go do that now.

In part 1 of this 2 part conversation Mark and I focused on the dynamics between a Visionary and an Integrator.

What wasn’t shared in that episode is that great Integrators are RARE.

Mark and his team at Rocket Fuel University™ discovered there are 4 Visionaries for every 1 Integrator.

Which means really good Integrators are hard to find…and even harder to keep.

If you want to learn where to look for your integrator, and more importantly, the principles for keeping them happy and effective, watch this episode.

Highlights from this episode:

  • Where to find great Integrators both inside and outside your organization
  • The necessary 3 part process for successfully onboarding an integrator so they quickly earn team respect and don’t burn out.
  • 5 Rules to follow to ensure a long term relationship thrives between the Visionary and the Integrator
  • The way to maintain equality in the relationship even when it’s not equal ownership
  • The difference between Visionaries and “Idea People” and how the latter is not actually very beneficial to a company
  • What happens when either the Visionary or the Integrator outgrow the role? How do you responsibly exit the relationship

 

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Episode 83 45 min
LEADERSHIP

Visionary & Integrator Dynamics: Mark C. Winters Pt. 1 - Mark C. Winters

The Visionary/Integrator relationship is one I hear a lot of business owners wrestling with. Here is why – A lot of you likely fall on the visionary end of the spectrum. You have a head full of ideas and a heart full of passion. You took the entrepreneurial leap and gave birth to what would become the business you own and lead today.

The Visionary/Integrator relationship is one I hear a lot of business owners wrestling with. 

Here is why – A lot of you likely fall on the visionary end of the spectrum.

You have a head full of ideas and a heart full of passion. You took the entrepreneurial leap and gave birth to what would become the business you own and lead today.

You saw opportunities where others didn’t and you have a natural ability to see what you COULD build.

But here’s the thing. Visionaries can wreck companies.

It’s possible to have too much vision, too many ideas. A Visionary can easily rip their team in a million directions or load them down with an unreasonable number of projects. Visionaries are also typically pretty terrible with holding accountability.

And your business pays for that.

The answer is to find an integrator. 

BUT

Just because you find an integrator, doesn’t mean your business will thrive. The Visionary/Integrator relationship is like a marriage. 

And just like a marriage needs frameworks, habits, and methods of communication that will set it up for a shot at long term success, so does the relationship between a visionary and an integrator.

Click the links below to hear from Mark Winters, the co-author of Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

Mark shares the frameworks you’ll need to set up to successfully navigate the waters of one of businesses most powerful relationships. 

Highlights from this episode:

  • The visionary/integrator dynamic and why it can lead to friction or harmony depending on the relationship
  • The character traits of the visionary and the integrator and why you typically won’t be both
  • Why not everyone wants to be the visionary, and why the integrator role is so important
  • The benefits to a business that has both roles as opposed to business that only has one or the other leading the team
  • The amount of Visionary ‘Juice’ that a business needs and why a businesses will die when the have too much vision
  • 4 ‘Readiness Signs’ a visionary be aware of  that will tell them it’s time to go and find an integrator

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Episode 82 42 min
FINANCIALS

3 No-Nonsense KPI’s For Contractors Who Like Making Money - Meaghan Likes

Let’s say that I give you a challenge. I tell you that you need to triple revenue in your business in 1 year…and if you can’t, I get to take it from you. You’re probably already thinking, “How do I ramp up EVERYTHING by 3X? It’s TOO MUCH.” Yeah…maybe you could pull it off, but […]

Let’s say that I give you a challenge.

I tell you that you need to triple revenue in your business in 1 year…and if you can’t, I get to take it from you.

You’re probably already thinking, “How do I ramp up EVERYTHING by 3X? It’s TOO MUCH.”

Yeah…maybe you could pull it off, but it wouldn’t be easy…or fun.

Okay pause.

Now what if I told you that there’s a way to accomplish your 3x revenue growth simply by moving 3 VERY SPECIFIC levers forward by 5%,10% and 20%.

That’s it. Just the 3. Nothing else. And the lever you need to push by 20% can be moved overnight by sending 1 email with guaranteed results.

It’s not a pipe dream. When you see it and you run the math you realize it’s entirely possible. It will blow your mind how easy it can be.

Meaghan Likes, a Home Service Company owner and Certified Public Accountant figured this magic formula out and shares it with us in this episode of Contractor Evolution.

Would you like to know what the 3 levers are? 

Highlights from this episode:

  • The real reason so many entrepreneurs avoid talking to their accountants and how to approach your accounting in a new mindset
  • Why tracking Average Job Size (AJS) is so important and how to increase your AJS overnight
  • How much you need to be raising your prices, when to do it, and why you should feel ZERO guilt about it
  • If you have a poor Sales Ratio here’s what you can change in your customer experience that often corrects the problem
  • The most common reason for high lead slippage, and how to train your team to reduce it in a day
  • How to easily 3x your company revenue in a year with 3 simple moves in AJS, Sales Ratio, and Lead Slippage.

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Episode 81 49 min
INTERNAL SYSTEMS

Thinking Of Building Your Own Software? Here’s What It Takes - with Tanner Mullen

If you’re ambitious and always looking for an opportunity, you might have thought about building a software product to ‘fill a gap’ in your business. You hear this story on podcasts or youtube videos… maybe from a friend. Some contractors out there got frustrated with a lack of software in their business and decided to do something about it. They decided to build it themselves.

If you’re ambitious and always looking for an opportunity, you might have thought about building a software product to ‘fill a gap’ in your business.

You hear this story on podcasts or youtube videos… maybe from a friend. Some contractors out there got frustrated with a lack of software in their business and decided to do something about it.

They decided to build it themselves.

And then became a bazillionaire.

But is it really that easy?

To find out, we invited Tanner Mullen of Dripjobs to share the realities of building a software company while still running a painting business.

If you’d like to learn more about the SaaS building process, managing multiple companies, and how to sell your software, listen to this episode.

Highlights from this episode:

  • How to train your team to manage the client so you free up your time for other things
  • How to manage your calendar when you’re running 2 businesses and a family
  • The process of designing a CRM with programmers when nothing else seems to fit your business model
  • Tactics that work to gain the sales advantage when pitching a SAS product from a successful salesman turned contractor
  • What a ‘Unique Mechanism’ is, and why most contractors are not using it to their advantage 
  • What Tanner wishes he knew when he started both of his businesses

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Episode 80 49 min
INTERNAL SYSTEMS

The Rise Of Cyber Attacks On Contracting Companies - with Omer Segoly

Cyber security is something for tech companies, banks and nerds to worry about right? Yeah, in 2010 maybe, but not anymore. There has been a STEEP rise in the number of attacks on small businesses the last few years and contractors are a prime target for hackers.

Cyber security is something for tech companies, banks and nerds to worry about right?

Yeah, in 2010 maybe, but not anymore. 

There has been a STEEP rise in the number of attacks on small businesses the last few years and contractors are a prime target for hackers.

Why? 

Because in the trades we work with big chunks of cash AND most of us haven’t made the time to put cyber security as a top priority.

To a hacker, we’re the prime target.

To learn more about why you might be vunerable, what hackers are after, and how to protect yourself click the links below.

Highlights from this episode:

  • What is going on high level that is leading to an increase in cyber security breaches in the contracting community
  • The assets of value that hackers are looking for in a typical contracting company and how to protect them
  • The most common threats and attacks you’ll be targeted for as a contractor
  • What it costs you to buy security vs pay for damages
  • The 4 stupid things most business owners do that leave themselves open to hacking
  • How to tell if a software has legitimate security measures in place

Download the 5 tips for keeping your trades and contracting business secure https://trybta.com/PCDLEP80.

IT’S TIME TO GET OUT OF THE DAY-TO-DAY

If you are a 7 figure contractor who has the vision to scale to 8 figures without adding more stress, then learn how to replace yourself with this proven management system. Take the 10-day ‘Evolved Contractor’ challenge and identify the methods that will scale your business.

MEET THE HOSTS

BENJI CARLSON

Benji gained insights into the trades as a 4-year franchisee with College Pro Painters, earning accolades for having the most productive staff in the franchise network. Since then, Benji has run in-depth business assessments with over 1000 contractors and now uses that information to represent the interests of contractors on the show 'Contractor Evolution’ whose goal is to arm smart contractors with the skills they need to grow.

IGOR TRNINIC

Igor has an impressive track record running trade businesses. He started by building up to a GM with College Pro Painters, running a $2.5MM business. He then co-started the franchise SHACK SHINE, which was acquired within 18 months. Igor is a co-founder of Breakthrough Academy, which coaches over 500 contractors (with a combined $1.6B in revenue) on how to systemize their businesses for growth.

HOW DOES A $20M CONTRACTING BUSINESS RUN? WOULD YOU LIKE TO FIND OUT?

Take the 10-day ‘Evolved Contractor’ challenge and identify the methods that will scale your business past 8-figures.

TAKE THE CHALLENGE

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