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This is the Contractor Evolution Podcast. We unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level. If you’re here to learn what it takes to scale up, work less, and increase profits, you’ve come to the right place.

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Master Class: Ultimate Hiring Funnel Series

So look - it is no secret that hiring is hard. Like really hard. Especially in our construction and trade industries. Labor shortages are a real thing, and yes, perhaps Millennials and Gen Z’ers aren't as gritty as older Generations may have been. And also yes, the government has paid a bunch of people to stay at home for over a year-and-a-half leading to a super lethargic Workforce. We get it. But look, it is what it is and can’t do much about the above factors. What you can do though is build the best hiring funnel in your market. Over a 6-part series, we explain in plain English how you can think like a marketer and start building an Employer Brand that attracts top talent. Whether you are a seasoned pro or just starting your business if you want to build your dream team, this series is for you.

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Categories

Episode 93 48 min
LEADERSHIP, RECRUITING & HIRING, STAFF ACCOUNTABILITY

How To Discover And Define Your Company’s Core Values - Dr. Ken Keis

Now we can all agree values are extremely important and deep, but I always want to get behind the buzzwords and figure out what’s really going on. In order to find out what really makes a difference we have a friend of the show, Dr.Ken Kies, returning on this episode of Contractor Evolution.  

Today’s conversation is about Core Values.  

The term “values” comes up a lot these days, but I’m pretty dissatisfied with how surface level the conversations are around it.  

“Hire for values train for skill” 

“Core Values are the foundation of a strong culture” 

“They didn’t align with our values”

You get the gist.  

Now we can all agree values are extremely important and deep, but I always want to get behind the buzzwords and figure out what’s really going on.

In order to find out what really makes a difference we have a friend of the show, Dr.Ken Kies, returning on this episode of Contractor Evolution.  

Dr. Keis holds a PHD in leadership and management and is the president of Consulting Resources Group, a global consultancy focused on team building, leadership, and communications.

In this episode he shares with us:

-Why 80% of the working population is unhappy with their career and the role values play in that

-How to go think about, talk about, and write about your core values so they’re way more than just some 5 dollar words on a poster that no one actually understands 

-And perhaps most importantly, how to assess core values fit in an interview so that you don’t find out the hard way 6 months later that you are indeed not at all aligned

To learn how to define your core values and leverage them for performance (out of both yourself and your team) watch this episode.

 

Highlights from this episode:

  • Why 80% of the working population is unhappy with their career and the role Values play in that
  • How to go think about, talk about and write about your core values so they’re way more than just some 5 dollar words on a poster that no one actually understands
  • And perhaps most importantly, how to assess core values fit in an interview so that you don’t find out the hard way 6 months later that you are indeed not at all aligned

 

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Episode 92 122 min
INTERNAL SYSTEMS, SALES & MARKETING

4 Tactics To Put Your Referrals On Steroids - Brian Kaskavalciyan

This episode of Contractor Evolution is with Brian Kaskavalciyan, Author of The 7 Secrets to becoming a Wealthy Contractor, Host of the Wealthy Contractor Podcast, and Co Founder of gFour Marketing Group: A relationship marketing firm that helps contractors unleash the power of their customers by installing the industry leading framework for driving referrals.

This episode of Contractor Evolution is with Brian Kaskavalciyan, Author of The 7 Secrets to becoming a Wealthy Contractor, Host of the Wealthy Contractor Podcast, and Co Founder of gFour Marketing Group: A relationship marketing firm that helps contractors unleash the power of their customers by installing the industry leading framework for driving referrals.

Before becoming the well known figure he is today, Brian founded Handyman Network which he developed into a national franchise. It was there he began to realize the power of not just referrals, but having a customer base that truly promotes you and reps the brand. So he began to develop a wholistic approach to Relationship Marketing which makes up the framework that he now implements with clients through gFour.

I wanted to go deep with Brian on how to put a referral program on steroids and become a company where our raving customers do a lot of the marketing for us.  If you do good work and take care of your clients you’re obviously going to get some referrals organically, but if you’re a growing company and want to become more intentional with this all important lead source, there’s actually a ton of stuff you can implement.  Our conversation is anchored in four core areas:

  1. How to drive google reviews which boost searchability and position you as the customer service leader
  2. Customer Appreciation and how automated post job gifts and notes of gratitude build crazy goodwill in the marketplace
  3. We talk about Referral Rewards programs which incentivize clients to actually bring you hot leads
  4. And lastly we talk about the all important long term nurture sequence which keeps your brand front of mind and makes you a repeat business magnet.

To learn more about how to put your referrals on steroids, watch this episode.

Highlights from this episode:

  • How to drive Google reviews which boost searchability and position you as the customer service leader
  • Customer Appreciation and how automated, post job gifts and notes of gratitude build crazy goodwill in the marketplace
  • Referral Rewards programs which incentivize clients to actually bring you hot leads
  • Long term nurture sequence which keeps your brand front of mind and makes you a repeat business magnet

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Episode 91 60 min
FINANCIALS, LEADERSHIP, STRATEGIC PLANNING

The “Purgatories” of Scaling: 3 Growth Stages That SUCK! - Dan Platta

As you’ve grown your business you may have noticed that there are certain sizes or stages that feel worse than others. There are times when the scale of your business seems to be in a “Sweet Spot”, and then there are other times when you feel stuck in purgatory. If you’ve grown your team, and your top line, but your actual profits have stubbornly stayed the same (or sometimes even deteriorated), then this episode will give you the path out.

As you’ve grown your business you may have noticed that there are certain sizes or stages that feel worse than others.  

There are times when the scale of your business seems to be in a “Sweet Spot”, and then there are other times when you feel stuck in purgatory.  

If you’ve grown your team, and your top line, but your actual profits have stubbornly stayed the same (or sometimes even deteriorated), then this episode will give you the path out.

To learn more about these Business Purgatories, what causes them, the revenue ranges they rear their ugly heads in, and most importantly what to do to pass through them as quickly as possible, watch this episode.

Highlights from this episode:

  • The 3 common business ‘purgatories’ that happen in contracting businesses – which revenue levels you’ll typically see them, and what to do about it
  • How to ensure that your management team doesn’t make decisions that allow your costs to balloon out of proportion
  • Actions you can take to speed through these purgatories so you don’t end up trapped for years in the ‘no fun zone’

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Episode 90 134 min
RECRUITING & HIRING, STRATEGIC PLANNING

2023 Workforce Trends: Adapting To A Changing Labor Market - Asad Zaman

If you’re wondering, like I am…
What effect will inflation and climbing interest rates have on employees and employers alike?  
How does a recession change the landscape of the labor market?  
What emerging trends should business owners stay in front of moving into 2023?  
How do you capitalize on hiring opportunities in a down market?

If you’re wondering, like I am…

  • What effect will inflation and climbing interest rates have on employees and employers alike?  
  • How does a recession change the landscape of the labor market?  
  • What emerging trends should business owners stay in front of moving into 2023?  
  • How do you capitalize on hiring opportunities in a down market?

…Then this episode is for you.

In this episode of Contractor Evolution I’ve brought back Asad Zaman, CEO of Sales Talent Agency and a friend of the show.  For those of you that listened to our Ultimate Hiring Funnel Series, you’ll remember him from episode 3.

Sales Talent Agency is an international recruiting agency, they’ve helped acquire talent for over 1500 companies:  Harley Davidson, SAP, IBM, Salesforce, and Sonos just to name a few.  

I wanted Asad back to talk about the state of the workforce and what we can expect out of the 2023 talent market.  

To learn where big trends are going, what to watch out for, and how to jump on opportunities this year, watch this episode.

Highlights from this episode:

  • The effects the last 3 years has had on the workforce and recruiting in the trades
  • How inflation and a recession will impact the talent market and where to leverage opportunity as an employer
  • Why you can’t lower the bar for candidates you’re hiring, even in a tough labor market
  • Why you should never have your top employees asking you for a raise, and if they are, why you’re in troubl
  • The reason knowing your data going into a recession is especially important
  • The key traits that you should be looking for in your candidates in 2023 and which ones are different from previous years?

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Episode 89 22 min
LEADERSHIP, RECRUITING & HIRING

How To Get More Young Women In Trades - Lydia Crowder

Our guest on the show for this episode is Lydia Crowder (aka Drywall Shorty). Lydia puts out the best content for the drywall trade on all of the interwebs. She’s been a drywall finisher for 20 years and owns Trinity Drywall in Bozeman, Montana.  She started to make educational videos about 3 years ago, and today her following has grown to over 1 million subscribers across her various platforms.  

Our guest on the show for this episode is Lydia Crowder (aka Drywall Shorty). Lydia puts out the best content for the drywall trade on all of the interwebs.  

She’s been a drywall finisher for 20 years and owns Trinity Drywall in Bozeman, Montana.  She started to make educational videos about 3 years ago, and today her following has grown to over 1 million subscribers across her various platforms.  

Our conversation is about what it’s like to be a female tradesperson in a historically male-dominated industry and how business owners can attract and retain women in the trades.

Watch this episode to learn more about why you should be pushing hard to recruit women, what they bring to the table, and how to create an environment that attracts them.

Highlights from this episode:

  • What’s it’s like being on site as a female tradesperson
  • How women in the trades are treated today vs 20 years ago
  • 2 Unique qualities tradeswomen bring to the job site
  • How to build a work environment that appeals to women and has them wanting to stay for the long haul
  • Advice to women thinking about getting into the trades

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IT’S TIME TO GET OUT OF THE DAY-TO-DAY

If you are a 7 figure contractor who has the vision to scale to 8 figures without adding more stress, then learn how to replace yourself with this proven management system. Take the 10-day ‘Evolved Contractor’ challenge and identify the methods that will scale your business.

MEET THE HOSTS

BENJI CARLSON

Benji gained insights into the trades as a 4-year franchisee with College Pro Painters, earning accolades for having the most productive staff in the franchise network. Since then, Benji has run in-depth business assessments with over 1000 contractors and now uses that information to represent the interests of contractors on the show 'Contractor Evolution’ whose goal is to arm smart contractors with the skills they need to grow.

IGOR TRNINIC

Igor has an impressive track record running trade businesses. He started by building up to a GM with College Pro Painters, running a $2.5MM business. He then co-started the franchise SHACK SHINE, which was acquired within 18 months. Igor is a co-founder of Breakthrough Academy, which coaches over 500 contractors (with a combined $1.6B in revenue) on how to systemize their businesses for growth.

HOW DOES A $20M CONTRACTING BUSINESS RUN? WOULD YOU LIKE TO FIND OUT?

Take the 10-day ‘Evolved Contractor’ challenge and identify the methods that will scale your business past 8-figures.

TAKE THE CHALLENGE

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