After graduating UBC with a marketing degree, Erik took over operations at his family resort and within a year tripled its profits due to effective brand and marketing strategies. Erik also co-founded a virtual assistance company, growing it from 3 to 50 staff internationally. After that he co-founded a global marketing consultancy, where he perfected the art of public speaking; this led to providing long term marketing consultation to more than 1,000 clients.
Erik comes to Breakthrough Academy armed with bucketloads of global marketing and branding experience. But he’s also no stranger to the concept of boots on the ground, having worked on construction sites during university and run his own painting franchise. As brand manager he is excited to get the message across to contractors that anything is possible, and to create a new movement for the evolved contractor.
The mountains are where you’ll find Calgary-based Erik during his off-hours, ice climbing and hiking – or ripping up the mountain roads on his motorcycle. He also adores spending time with his wife Sharla and beautiful baby girl Sienna.