Roofing Business Coaching
What are the fastest growing roofing companies doing.. that you’re not?
Systemize your roofing business for growth through prebuilt processes, credentialed coaches, and a community of high-performing peers.
No BS. All results.
After 12 months in the program the average Breakthrough Academy Member sees...
Internal data analysis from over 1900 companies coached for an average of 29 months in the program.
Is growing your roofing business exhausting you?
When you run a roofing business, and you’re great at what you do, work floods in, and operations spin out of control.
Clients badger you with never-ending questions
Mediocre salespeople make building the dream team feel like an uphill battle
Shoddy work from subs forces you to work IN your business (not ON it)
All the while, fly-by-nighters are constantly underbidding you
Breakthrough Academy is the solution
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Business networking on steroids.
Crowdsourced solutions, healthy competition, and endless inspiration all await you inside Breakthrough Academy’s one-of-a-kind entrepreneurial ecosystem.
Member Success Stories
I have been a Member for about 3 years and it's been a fantastic experience. I've been able to get some great insight, training, and feedback that has enabled me to get my business to the next level. The coaches and the like minded professionals that I have networked with have been great, and I get lots of informed and balanced input on navigating the present, as well my plans for the future. Not to mention, the guys I work with on a consistent basis have become trusted friends.
Breakthrough Academy has delivered the content specific to my type of business and put the practical steps, coaching, and accountability in place to help me implement those concepts. I started my business at 20 and am in my 21st year of business I would say that BTA is the single greatest catalyst to me growing as a leader in my own business.
BTA, hands down, has been the best investment and value we've received out of all our company initiatives. The employees, coaches and founders all care about their Members success, growth and the community. Our revenue, profit, internal systems and staff have all grown substantially (23x) with the help of BTA since we joined. If you own a trades business and are looking to take it to the next level, do yourself a favour and join BTA. You won't regret it.
Common growth problems in roofing companies
You know exactly what you did in revenue last year. You couldn't say which jobs made money and which ones quietly ate it. With no budget to aim at and no job costing to check yourself against, every big decision comes down to gut feel and whatever the bank balance says that morning.
Your reps are busy. Whether busy is turning into sold or sold is turning into profitable is anyone's guess. If you’re struggling to get your reps to sell the right jobs at the right margin, it may be an issue with how you’re paying them. The right incentives change everything.
Summer and storm season bury you. Winter empties the account. The overhead you took on during the busy stretch doesn't shrink when the phone stops, so you spend half the year making money and the other half watching it leave.
No budget, job costing or pipeline planning
You know exactly what you did in revenue last year. You couldn't say which jobs made money and which ones quietly ate it. With no budget to aim at and no job costing to check yourself against, every big decision comes down to gut feel and whatever the bank balance says that morning.
Lack of proper accountability and incentive for sales reps
Your reps are busy. Whether busy is turning into sold or sold is turning into profitable is anyone's guess. If you’re struggling to get your reps to sell the right jobs at the right margin, it may be an issue with how you’re paying them. The right incentives change everything.
Seasonal slumps and peaks create cash flow chaos
Summer and storm season bury you. Winter empties the account. The overhead you took on during the busy stretch doesn't shrink when the phone stops, so you spend half the year making money and the other half watching it leave.
Proof and results
Don’t take our word for it, hear what our Members have to say.
We get it - this all sounds pretty theoretical. Here are some stories of real contractors who implemented the Contractor Growth Method™ into their business.
Nik Palladino
Ryan Lermitte
Van City Electric
Chris O'Donohue
Brad Gordon
Mike Van Capelle
Nik and Sam started painting houses to pay their way through college. Growth brought along serious challenges, though. Their business had matured, and headcount had grown, but their systems hadn't. After a few years of turning away work they couldn't get to, they realized they needed to overhaul their systems—badly.
By implementing a Strategic Plan, Goal Setting and Review (GSR) meetings, and an effective tech stack, Ryan was able to automate and delegate his way to a more strategic role in the company.
When VanCity Electric owner Cory Byron first joined Breakthrough Academy, he was struggling to make his business profitable. The company was growing.
Uncover how Chris O'Donohue of Great Canadian Landscaping grew his profits and got his time back.
With the help of Breakthrough Academy, Brad has implemented high-impact business systems, including an organizational chart, employment agreements, and ideal candidate profiles to improve hiring.
Like most builders, Mike Van Capelle started his entrepreneurial journey with a passion for quality construction and the guts to take the plunge.
Don’t take our word for it, hear what our Members have to say.
Mike Van Capelle
Ian Price
Jason Hoke
Like most builders, Mike Van Capelle started his entrepreneurial journey with a passion for quality construction and the guts to take the plunge. A few years later, though, he was pulling his hair out.
Forest Street Builders’ first few years were rocky. Ian was the classic "One-Man Band," estimating, selling, project managing, forming, framing, finishing—he was doing ALL THE THINGS.
Scraping together every dollar to his name (and then some) Jason acquired A Cut Above Landscape from his previous employer. To say his first few years were a "grind" would be a gross understatement.
Don’t take our word for it, hear what our Members have to say.
Jason Hoke
Scraping together every dollar to his name (and then some) Jason acquired A Cut Above Landscape from his previous employer. To say his first few years were a "grind" would be a gross understatement.
Don’t take our word for it, hear what our Members have to say.
Ian Price
Forest Street Builders’ first few years were rocky. Ian was the classic "One-Man Band," estimating, selling, project managing, forming, framing, finishing—he was doing ALL THE THINGS.
Don’t take our word for it, hear what our Members have to say.
Jon Drew
Jon Drew always wanted to work for himself, and when he started Refined Exteriors with a long-time friend, he knew he'd made the right choice. But, the growth of the company led to new challenges.
Don’t take our word for it, hear what our Members have to say.
Cory Byron
When VanCity Electric owner Cory Byron first joined Breakthrough Academy, he was struggling to make his business profitable. The company was growing and the work kept coming, but without understanding the ins and outs of budgeting, job costing or financial controls, Cory found himself doing side jobs outside the business just to make ends meet.
Hashtag Plumbing
Brent and Chloë Mooney
From the outside, Hashtag Plumbing owners Brent and Chloë Mooney were running a successful 6-figure plumbing business. On the inside, things felt a lot more hectic. Brent wore every hat in the business. One time, he worked 68 hours in a 3 day period. When they found themselves with $1MM in revenue and no money in the bank, Brent and Chloë knew it was time to ask for help.
Frequently asked questions about Breakthrough Academy.
A roofing business coach helps you stop being the bottleneck in your own company.
Most 7-figure roofing owners are still the estimator, the fixer and the last call before a decision gets made. Roofing business coaching works on what sits underneath that: job costing you trust, a production plan that holds through busy season, and a repeatable sales process that doesn't rely on you.
The point isn't more advice. It's to structure your business so it can run without you.
You grow a roofing business without working more hours by replacing owner hustle with systems your team can run.
Job costing, a production schedule that works in real world scenarios, written roles and employment agreements, a hiring process and a weekly rhythm your crews actually follow. That's what lets volume go up while your hours come down.
Roofing business growth breaks when the only thing scaling is you. If the company's operations live only in your head, more jobs won't fix it. They'll just bring you closer to the breaking point—when it's no longer possible to deliver the work in front you without sacrificing service or craftsmanship.
A roofing company can be busy and still lose money. Roofing company profit leaks through the gaps: poor estimates, missed scope, labor inefficiency, and bloated overhead your revenue can't support.
Revenue feels like proof. It isn't. Roofing business profit is the number that matters, and if you can't reliably see where it's leaking from, no amount of sales will solve your problems.
Roofing companies build better systems by standardizing the work that keeps repeating. Start with the big levers: estimating, sales handoff, production scheduling, job costing, hiring, onboarding, and weekly accountability. If every project runs differently, your team is guessing. Guessing gets expensive fast.
No. Breakthrough Academy's roofing business coaching program accepts roofing contractors running residential, commercial, insurance and mixed work, alongside contractors across other trades.
We work with hungry, humble, smart contractors. The residential and commercial split isn't the deciding factor.
When growth starts costing more than it pays.
Most owners start looking for business coaching for roofing contractors for a specific reason: profit swings for no reason anyone can name, their jobs are constantly over schedule, or they've missed one too many family moments they can never get back.
While there are several types of roofing contractor coaching, what Breakthrough Academy offers isn't for someone starting out. It's for an owner who already built something real and hit the ceiling of what one person can hold.
If you are still the system, that's the signal.
You’ve built something great. Let’s make it amazing.
Ready to take your business to the next level? Let's chat.
Curious how the program will work for YOU?
You have all the right pieces of the puzzle.
We’ve helped over 1,900 contractors just like you
You don’t need to build it by yourself.
The time is now.
Over 1,900 Contractors have built businesses they’re proud of with Breakthrough Academy.
Systemizing your business is a lot of work. NOT doing it is even more.
Systemizing your business is a lot of work. NOT doing it is even more.
If you’ve read this far, it's safe to say you’ve already tried a bunch of stuff.
