Lee Cassells

Business Coach

Tell Lee he can’t do something, and he will show you he can! Case in point: 20 years ago, while living in Scotland, he was headhunted by Aramco Services Company to become site manager in Saudi Arabia, overseeing the development of health services throughout several compounds. His friends told him there was no way a Scottish lad could cope in a dry country…  60 days later, he was on the plane. Lee has global experience in helping companies navigate their way through rapid growth strategies. As regional corporate director at Steve Nash Sports Club in Vancouver, he was involved in the company’s mass expansion – growing from 1 club to 18 in five years. Lee also has extensive expertise in developing & implementing franchising strategies and new market programs, and a deep understanding of the tech realm. He co-authored the book ‘How To Sell In ANY Economy’ – a must-read for business leaders and owners who want to sell without selling out.

Prior to joining BTA, Lee ran FSQ Consulting alongside four business partners, working with companies of all sizes, in all sectors, to find their purpose and create processes that led to measurable profits and performance. Today we are lucky to have Lee as a Business Coach at BTA. His passion lies in helping business leaders attain their Big Hairy Audacious Goals (BHAGS). Whether that dream is to spend 6 months a year on a beach, or have more time with the family, he is dedicated to get you there (and probably quicker than you ever expected).

Scotland-born Lee now lives on Vancouver Island – the perfect place for him to explore his passions of surfing and mountain biking. As a dedicated family man he understands the importance of switching off from this fast-paced tech world and heading back into nature to recharge, often camping out with his wife Marlene and their three kids, Colin, Jack, and Olivia. Lee is a firm believer in the value of doing something that scares you for personal growth; he once decided to train to become a boxer – this was grueling both physically and mentally. Two rounds in the ring and he said never again. It just goes to show he’s not afraid to give anything a go.