Michael Hale

Performance Marketing Manager

Michael fully understands the value of hard work and perseverance. He went from High School benchwarmer in basketball to obtaining a full ride college scholarship in just a few years. At the age of 20, he transferred into the SFU Beedie School of Business to complete his undergraduate degree, concentrating in Marketing & Finance. These experiences compelled him to combine his love of sports and business by launching an online training platform start-up, Visionary Athletics, which gave young basketball players access to training from elite level athletes and coaches.

As Digital Marketing Specialist, Michael is responsible for scaling Breakthrough Academy’s membership and industry presence through digital channels. His work in paid media and full funnel marketing is the introduction for many contractors into the BTA Community. Having worked in the construction industry, and having built a business from the ground up, he appreciates the value that BTA brings to its members.

Although Vancouver-based Michael may have hung up his basketball shoes, the athlete within never left him. When he’s not training or lifting weights, you can find him in the great outdoors with his dog Kado. He also has a curious mind and loves nothing more than learning about his favourite topics of business, science, technology, and philosophy.