Simon Uden

Manager of Strategic Partnerships

Simon is no stranger to creating partnerships that make a difference. Prior to his work at BTA, he spent many years as the Program Director for the Make-A-Wish Foundation, where he oversaw the granting of wishes for children with life-threatening medical conditions. He and his team created partnerships and sourced vendors to maximize fundraised dollars and create extraordinary experiences.

Fueled by a deep passion for making a difference, Simon now works hard to find the very best vendor partners for Breakthrough Academy members. When running a trades business, being surrounded by great vendors and partners is a key ingredient of success, and its Simon’s role to connect members to those who will help them succeed. His focus is on making the entrepreneurial journey smoother, while leveraging the vast purchasing power within BTA to provide extra value to the bottom line.

A native of England, Simon moved to Canada in 2006 and now lives in the heart of Vancouver with his wife Tam. In his spare time, nothing makes him happier than hurtling down deep powder on his skis or travelling with his family.