Freelance Direct Response Copywriter

Are you a direct response marketing expert who drives conversions through compelling copywriting?

Do you have a unique and engaging tone of voice that drives conversion with the audiences you address?

Are you impeccable with your work, double checking everything?

Do you want to help create content for one of the fastest-growing companies in Canada?

Do you have the capacity to take a long term and steady client?

If the above has you pumped and on the edge of your seat, you’re going to want to keep reading…

BTA Careers
BTA Careers
BTA Careers

About Breakthrough Academy

We run a ridiculously fast-growing company that helps entrepreneurs in the contracting industry grow their businesses by implementing excellent operational systems into their companies. We believe in the unlimited potential of entrepreneurship and help our members (clients) break through barriers and take their businesses to the next level.

Our proprietary training program brings systemization to a company’s operations, develops an entrepreneur’s core business skills, and holds accountability to goals along a clear business plan.

Breakthrough Academy is now just five years old and growing rapidly with over 300 business owners developing in the program, and an awesome team of 25 running the show. We’ve seen extraordinary growth so far with a small start-up team and we’re well on track to continue our growth pattern.

As we continue to grow, we are looking for a Freelance copywriter to help us with crafting and testing messaging that resonates with our audience.

This is where you come in.

Freelance Direct Response Copywriter at BTA
Freelance Direct Response Copywriter at BTA
Freelance Direct Response Copywriter at BTA

We Want to Speak to You If:

  • You are a seasoned Freelance Direct Response Copywriter (contractor) with business copywriting experience and have the bandwidth to research and produce marketing content for us on a weekly basis. The time commitment would be approximately 10-20h per week on an ongoing basis.
  • You have a track record of writing direct response content that creates strong results and conversion performance.
  • You are a master of producing grammatically accurate content with clear messaging while maintaining a consistent tone of voice and style.
  • You have experience writing marketing copy for various channels and formats, including headlines, landing pages, event promotion, ads, email, blog posts, social media, surveys, video scripts, and direct mail.
  • You have experience producing effective content with SEO best practices in mind.
  • You have experience producing content for B2B marketing campaigns or video scripts.
  • You have a strong knowledge of basic content marketing principles.
  • You are experienced in creating innovative headline copy and sales letters.
  • You are no stranger to lead and sales nurturing email sequences.
Freelance Direct Response Copywriter at BTA
Freelance Direct Response Copywriter at BTA
Freelance Direct Response Copywriter at BTA

Application Form

As Our Freelance Direct Response Copywriter, We Expect You To:

  • Coordinate with the Brand Manager, or other involved parties, to ensure you are prepared to deliver exceptional content for any assigned work.
  • Produce and proofread copy with keen attention to detail.
  • Capture and represent the brand and voice of Breakthrough Academy in all assigned work while producing exceptional copy and creative content.
  • Understand copywriting project requirements and translate them into unique calls to action.
  • Work independently, set priorities, project-manage, and meet deadlines for multiple ongoing content projects.
  • Make data-driven decisions to rapidly iterate on our messaging on multiple platforms.
  • Get a deep understanding of the customer’s journey.
  • Conduct the necessary research to create accurate and SEO-driven content.
  • Stay up to date on industry-specific, and marketing trends.
  • Collaborate closely with designers, videographers, marketing, and sales.
Freelance Direct Response Copywriter at BTA
Freelance Direct Response Copywriter at BTA
Freelance Direct Response Copywriter at BTA

Experience Required

  • 4+ years of experience in writing in a marketing capacity
  • 2+ years of experience in writing to a small business audience
  • Strong understanding of how to achieve compelling and effective copy that is in line with well defined brand guidelines
  • Experience working in a dynamic environment with quick turnarounds
  • Exceptional writing, editing, and proofreading skills
  • Strong work ethic, professionalism, confidentiality, and good judgment
  • Outstanding verbal and written communication
  • Passion for continuous improvement and sharing best practices
  • Proficiency in Microsoft Office, G Suite, project management tools, and content management systems
  • BONUS, but not required – A history of running or managing a business with 10+ employees
  • BONUS, but not required – Experience in the trades, homes services, or construction an asset
Careers at BTA
Careers at BTA
Careers at BTA

Application Form

The Benefits

  • Work with an amazing team with other high-performers who work hard and have a ton of fun together
  • Spearhead the messaging for one of Canada’s fastest-growing companies
  • Create massive impact in an organization with an already strong foundation
  • An incredible learning opportunity to deepen your business knowledge and work closely with a powerful marketing team

What’s Next?

If the above sounds like you then click the button below to apply today!

* Remember to include your resume and portfolio with relevant content in order to be considered!

Application Form

* required
  • Accepted file types: pdf, docx, doc, txt, Max. file size: 5 MB.