Marketing Automation Expert

  • Do you strive to create a seamless buyer’s journey by constantly improving the user experience and increasing user adoption?
  • Are you a champion when it comes to developing and optimizing marketing automation and sales funnels?
  • Do you enjoy working with a team of high-performance marketers to collaborate and strategize towards a common goal?
  • Are you skilled in both funnel strategy and hands-on tactical execution?
  • Are you a natural at finding ways to improve processes to produce results for sales and marketing teams?
  • Are you constantly staying up to date with the newest marketing and sales technology trends and solutions?
  • Do you want to join a rockstar team that’s building the 32nd fastest-growing company in Canada?

About Breakthrough Academy

We run a ridiculously fast-growing company that helps entrepreneurs in the trades grow their businesses by implementing excellent operational systems into their companies. We believe in the unlimited potential of entrepreneurship and help our members (clients) break through barriers and take their businesses to the next level.

Our proprietary training program brings systemization to a company’s operations, develops an entrepreneur’s core business skills, and holds accountability to goals along a clear business plan.

Breakthrough Academy is now just five years old and growing rapidly with over 400 business owners developing in the program, and an awesome team of 30 running the show. We’ve seen extraordinary growth so far with a small start-up team and we’re well on track to continue our growth pattern.

Because of this, we are looking for a marketing superstar who loves driving growth fueled by analytics, marketing psychology and innovative strategies.

This is where you come in.

Graphic Designer Career at BTA
Graphic Designer Career at BTA
Graphic Designer Career at BTA

This Is For You If:

  • You are a highly structured and experienced individual with an analytical mind
  • You understand how to utilize psychology and marketing automation to push prospects through the buyer’s journey
  • You are meticulous at what you do and pay extreme attention to details
  • You know how to capture and report on data effectively to drive marketing strategies and tactics company-wide
  • You are able to influence colleagues and decision-makers in taking actions that produce desired results
  • You have excellent written and verbal communication skills
  • You are a self-starter with an entrepreneurial spirit
  • You are a resourceful team player who is results-driven
  • You are a tenacious problem-solver who is an expert in discovering and implementing solutions
  • You are adept at writing persuasive content and building sales funnels that produce qualified leads
  • You have a solid understanding of conversion rate optimization tactics
  • You can easily collaborate with non-technical team members to translate functional requests into actionable improvements
Careers at BTA
Careers at BTA
Careers at BTA

Application Form

In The Role, You Will:

  • Build and manage marketing automation campaigns
  • Work collaboratively to develop marketing campaign strategies and autonomously in executing them to achieve desired results
  • Improve conversions – from email sequences to landing page optimization and beyond
  • Manage and optimize our MarTech stack (ie. Zoho, Unbounce, ScheduleOnce, Zapier, WordPress, Google Analytics, Livestorm and Tag Manager, etc)
  • Manage the marketing database to drive data enrichment, quality, governance, and compliance
  • Liaise with external partners to execute all company website design and development projects, including domain, website, chatbot and email hosting-related activities
  • Create and iterate on persuasive written content to help drive prospects through the buyer’s journey
  • Act as project manager for complex, cross-team campaigns and programs
  • Actively clean, monitor, analyze and report on the subscriber list and its contribution to the sales pipeline, customer acquisition, campaign activities, and marketing ROI
  • Oversee and execute all email marketing activities
  • Provide the creative team with interesting insights to produce engaging content that should be utilized in each stage of the buyer’s journey
  • Own the building and analysis of data reports that clearly convey weekly, quarterly and annual marketing & sales results
  • Work with the leadership team to evaluate results and identify opportunities for growth
  • Work with Brand Manager to create a strong user engagement strategy and to define segmentations and content strategies
Careers at BTA
Careers at BTA
Careers at BTA

Experience Required

  • 3+ years of experience strategizing, executing, and reporting on digital marketing campaigns focused on growth within a fast-growing company and a high-performing team
  • Master CRM navigator
  • Excellent communication skills — you’re equally comfortable discussing strategies and campaigns with different team members as you are writing persuasive copy for prospects in the funnel
  • G Suite and Microsoft Office expert
  • Expert in building, designing and deploying sales funnels, and email campaigns
  • Experience managing buyer’s journeys and automated workflows
  • Experience building landing pages and website maintenance an asset
  • Undergraduate degree in business, marketing or data analysis preferred
  • B2B SaaS experience, data analysis and reporting, and conversion rate optimization expertise

The Benefits

  • Work with an amazing team of high-performers who have a lot of fun together
  • Create massive impact in an organization with an existing strong foundation
  • A chance to be part of a trailblazing team, at the forefront of innovation and technology
  • Enjoy a cool lifestyle with location freedom – live and work from anywhere in North America!
  • Help bring solutions to hundreds of business owners across the continent
  • An opportunity to join our team early on and ride the wave of the 32nd fastest-growing company in Canada
  • A great base salary with a strong bonus package that rewards you for your results
  • Enjoy some cool travel perks in fun locations

If this sounds like you and you feel ready to take on an awesome new adventure, use the application form below and let us know why you’d be a great fit for our team. Our recruitment team will reach out to those who are shortlisted.

Application Form

* required
  • Accepted file types: pdf, Max. file size: 5 MB.