How to Destroy Your Limiting Beliefs (Real Contractor Coaching Session with Kedma Ough)

Most owners think their biggest constraints are external: labor shortages, price pressure, admin overload. But Kedma argues that the mental “prisons” we build for ourselves are far more restrictive. 

And she speaks from experience. Kedma shares the harrowing story of escaping extreme childhood abuse by imagining herself as a superhero. An early lesson in the power of belief systems to shape our reality.

What you believe about yourself, your team, your business, and your potential either shrinks your possibilities or unlocks them.

Contractor Evolution Episode 248: 4 Key Takeaways

Your brain lies to you. Your intuition rarely does

 Kedma says the brain’s job is safety, not growth. When the stakes feel high, we default to logic—even when our intuition is waving a red flag. Learning to distinguish the two is a critical skill for leaders.

Change the “scene” you’re in (the LEAP framework)

Kedma teaches a simple way to shift out of unproductive situations:

• L – Location: Walk away, step out, change the environment.
  
  
• E – Emotions: Choose a new emotional response that’s still authentic.
  
  
• A – Actors: Add, remove, or demote people influencing the situation.
  
  
• P – Props: Get new tools, resources, or knowledge.
  This framework gives owners agency—and eliminates the victim mindset.
  
  

The role you play determines the results you get.

In your business, you’re either the Producer, Director, Lead Actor, Supporting Actor, or Audience Member. Too many contractors are sitting in the crowd, watching their own life happen instead of directing it.

When you stay small, others pay the price.

This is Kedma’s biggest punch: your limiting beliefs don’t just cost you—they cost your team, your family, and everyone depending on your leadership. Growth is not optional if others rely on you.

Ready to Break Through Your Own Ceiling?

If this episode hit a little close to home, good. That’s where change starts.

Breakthrough Academy helps contractors build the systems, structure, and support to break free from the bottlenecks holding their business back—both operational and personal.

Book a complimentary implementation call to explore how we can help you step into the version of yourself your business actually needs.