Ep -
259
39 min
How To Systemize Your Business Without Killing Creativity
If you’re procrastinating on SOPs because they feel like a chore, you’re choosing to stay trapped in the daily grind. In today’s episode, Jonathan Ronzio (CMO of Trainual) shares the mindset shift that turns documentation into the ultimate freedom engine for your business.
A lot of business owners in the contracting space know they should systemize their business. Fewer actually do it well. And many hesitate because they’re worried structure will slow them down, kill creativity or turn their company into a bureaucratic mess.
In this episode of Contractor Evolution, Danny Kerr sits down with Jonathan Ronzio, co-founder of Trainual, to unpack a better way to think about systems. The conversation goes beyond SOPs and checklists and gets to the real question contractors face as they grow: How do you build a business that runs without you while still leaving room for creativity, leadership and fun?
Jonathan’s perspective is grounded in real experience. He’s helped scale teams across industries, worked with thousands of contractors and lived through the transition from founder-does-everything to systems-driven growth. His message is clear. Systems don’t replace leadership or creativity. They protect them.

Here are the biggest takeaways contractors can apply right now.
Key Takeaways for Contractors
- Stop believing you’re the only one who can do it right
Growth stalls when the owner believes quality depends on their direct involvement. Real scale starts when you build a team that can do the work as well as you or better and give them the tools to succeed. - Build a culture of documentation, not a one-time project
Systems only work when they live beyond the owner. When your team contributes to documenting how work gets done, your business becomes more resilient and far less dependent on any one person. - Document what’s repeatable, not what’s constantly changing
Not everything should be systemized. Focus on the core processes, principles and expectations that stay consistent. Leave room for innovation where things change fast. - Play the long game, even when it’s uncomfortable
Systemizing doesn’t feel urgent until it’s too late. The most effective contractors invest in systems before they’re desperate, not after something breaks. - Structure actually creates freedom
Clear roles, responsibilities and expectations remove friction. When everyone knows how they fit and what good looks like, creativity and initiative increase instead of disappearing.
Jonathan also shares how pushing himself outside the business through endurance sports and adventure has shaped his leadership mindset. When you’re used to making high-stakes decisions under pressure, business problems become easier to navigate. That perspective carries directly into building calm, durable companies that don’t rely on heroics.
For contractors who feel stuck in the day-to-day, this episode is a powerful reminder that systems aren’t about control. They’re about creating a business that can grow without burning you out.
If you’re ready to step out of the bottleneck role and build a company that runs without constant oversight, book a complimentary discovery call with Breakthrough Academy. We’ll help you apply these ideas in a practical, contractor-specific way so you can scale with clarity and confidence.



