The business podcast for contractors

Over the next 5 years the ability to leverage AI tools is going to make or break contracting businesses.

But 99% of contracting business owners are barely scratching the surface.

Today we’re joined by Greg Shove, founder of Section AI, who’s gonna teach us how to go from AI-anxious to AI-fluent. 

In this episode, we cover:

• A roadmap to learning AI for beginners, intermediates and even well-versed contractors
• What it takes to build a shared company brain that knows your systems, data, and workflows
• And specific ways to use AI for construction businesses, home service companies and other trades.

If you’re ready to stop treating AI like a toy and start using it as your competitive edge, this conversation is for you

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Whether it’s being on the tools, selling jobs or bookkeeping, we all have something in our business that we HATE doing.

Whatever it is, I have good news: There’s a predictable way out.

After working with over 1900 contractors, we’ve learned that there are six key systems that, once implemented, give owners the freedom to do… whatever they want.

Swing a hammer.

Lead a sales team.

Coach baseball.

Move to Greece.

In a web class I hosted a while back, I unpacked those six systems, step-by-step.

Today, that web class is hitting the podcast.

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What does it take to lead lasting change, not just inside your business, but across an entire industry?

Today’s guest is Mark Sedgley, CEO of LMN, Greenius, and SingleOps, three of the biggest names in landscaping software that are now coming together as one brand: Granum.

Mark’s story—from entrepreneur to CEO—offers a masterclass in leadership, accountability, and building companies that put people first.

In today’s episode, we talk about his vision for Granum, and what he sees as the future of the green industry.

Some moments in life can completely shape the way we see the world. Hard lessons, key pieces of advice, or sudden realizations in the face of adversity.

Today, Danny is opening up about four moments in his life that would become the mantras he uses to survive and thrive as a successful contractor, business coach and entrepreneur.

Episode Highlights:

• Hear the story of how Danny went from a struggling dyslexic student to a successful paint contractor to the thriving founder and coach he is today.
• Understand the power of mantras in overcoming adversity, navigating relationships and staying calm under pressure.
• Benefit from Danny’s vulnerability, as he opens up about the personal and professional mistakes over the last 20 years as an entrepreneur.
  

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There’s no question that AI is changing the way people ask questions online.

So, how do you make sure YOU show up as the answer?

Today's episode is a deep dive into using AI tools for contractor marketing and lead generation.

We’re revealing the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.

Contractor Marketing expert Phil Risher is a long-time SEO strategist that has been on the front lines as AI has changed the game for contractors and home service businesses.

Our conversation covers:

- The difference between search engine optimization (SEO), generative engine optimization (GEO) and answer engine optimization (AEO) and where you should invest your contractor marketing efforts right now
- How Large Language Models actually decide what information to serve and which brands to recommend
- And 4 personalized videos you can make in the next 10 minutes that will increase your conversion rate by 20% as people continue to crave real human connection.

This is a mandatory listen for contractors in every industry, even if you’re a bit tech-phobic.

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What if you offered a potential customer a free vacation if they hired you by the end of the week?

Gimmicky? Maybe.

But according to today’s guest, it works.

John Dwyer, or “JD” for short, has built an entire business around incentive-based marketing.

In other words, rather than resorting to price discounting to get more work, what if you looked for a value add incentive instead?

Sometimes that’s something small, like a Happy Meal toy. Sometimes it’s a free trip to Disneyland.

In this episode, JD breaks down what he thinks are the 5 elements of a successful direct response campaign, including what he calls the WOW factor incentive.

This guy’s got some seriously out of the box ideas, so buckle up.

Episode Highlights:
- Learn how John “JD” Dwyer has used incentive-based marketing to generate over $15 billion in extra sales for businesses across multiple industries.
- Understand what the “WOW Factor” is and how it might fit into your marketing strategy.
- Get inspired to find creative alternatives the next time you’re thinking of price discounting to get more sales.

Get in touch with JD at john@theinstituteofwow.com
Learn more about the Institute of Wow vacations Incentive - https://vacationsincentive.com/

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