Ep -
214
67 min
Head of Storybrand Talks Contractor Messaging That Sells
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Today we're interviewing the one and only Dr. J.J. Peterson, Head of Storybrand and co-author of Marketing Made Simple, which sold over a million copies worldwide.
Dr. J.J. has helped thousands of businesses clarify their message by using a storytelling framework as old as time.
Plus, we found out before we started recording that he actually has a contracting background. His family ran a concrete business when he was growing up, so he REALLY gets the challenges you’re all facing.
Today’s conversation is all about how to apply the seven-part Storybrand framework to a contracting business. How to position your customer as the hero of your story so you can become their trusted guide.
Table of Contents
Knowledge and insights to systemize your business
You’ve built something great. Let’s make it amazing.
Ready to take your business to the next level? Let's chat.
Curious how the program will work for YOU?
You have all the right pieces of the puzzle.
We’ve helped over 1,900 contractors just like you
You don’t need to build it by yourself.
The time is now.
Over 1,900 Contractors have built businesses they’re proud of with Breakthrough Academy.
Systemizing your business is a lot of work. NOT doing it is even more.
Systemizing your business is a lot of work. NOT doing it is even more.
If you’ve read this far, it's safe to say you’ve already tried a bunch of stuff.
