Go back to all podcasts
Ep -
202
61 min
How Much Should Contractors Charge?
How do you decide what to charge for your services? If you’re basing your price off your competitors and what you think the market will pay, you’re missing a key part of the equation. Today, Ellen Rohr is on the show to teach you a better way.
Today, we’re welcoming industry legend Ellen Rohr to the show.
She’s built and sold two companies. Written a slew of unbelievably helpful books including Where Did the Money Go? and How Much Should I Charge? She’s the founder and owner of Zoom Drain which now has over 50 locations.
This episode is all about pricing. AKA how much you should charge and why.
We cover:
- Why price is the EASIEST and FIRST lever you should always pull when you’re trying to grow your top AND bottom line.
- How to use psychology to help you or your sales team gain the confidence needed to own your value and charge what you need.
- A simple equation for calculating your own selling price based on your own financial goals (spoiler alert: what your competition charges has nothing to do with it).
Table of Contents
Knowledge and insights to systemize your business
Sign up for the latest contractor education, events, news and more.
Oops! Something went wrong while submitting the form.
You’ve built something great. Let’s make it amazing.
Start the assessment process today to see if Breakthrough Academy is right for you.
Ready to take your business to the next level? Let's chat.
Start the assessment process today to see if Breakthrough Academy is right for you.
Curious how the program will work for YOU?
Have your business analyzed, talk to a real human, and ask us anything you want in a down-to-earth, non-salesy conversation.
Start your free assessment process now!
You have all the right pieces of the puzzle.
Breakthrough Academy helps you assemble it.
We’ve helped over 1,900 contractors just like you
Whether you’re 100% in or still on the fence, we should talk
You don’t need to build it by yourself.
Start the assessment process today to see if Breakthrough Academy is right for you.
The time is now.
Systemizing your business works like compound interest. The best time to begin working on your business was five years ago. The next best time is right now. Don’t put it off another season.
Over 1,900 Contractors have built businesses they’re proud of with Breakthrough Academy.
Don’t waste time “trying out” solutions. Make every business decision with confidence—starting now.
Systemizing your business is a lot of work. NOT doing it is even more.
We’re here to help you implement The Contractor Growth Method™ in an order that makes sense and at a pace that you can handle.
Systemizing your business is a lot of work. NOT doing it is even more.
We’re here to help you implement The Contractor Growth Method™ in an order that makes sense and at a pace that you can handle.
If you’ve read this far, it's safe to say you’ve already tried a bunch of stuff.
Why not book a call with an expert on our team and determine if Breakthrough Academy is right for you?
