How To Squeeze “Lost Revenue” Out Of Your CRM

Have you ever crunched the numbers to figure out:

• how many leads your business generates that go unestimated?
• How many leads get estimated but remain unsold?
• How much lost revenue that all adds up to?

Most small businesses are wildly inefficient with their lead flow.  You wouldn’t dream of buying twice the materials you need for a project only to abandon the leftovers in a pile.  So why do we do this with our marketing spend and our lead flow?  Why do we recklessly burn and turn leads like they grow on trees?  A solid “rehash” system can help you maximize the revenue off of the leads you already generate, and I’m excited to speak to Alan Michael McKenna, founder of The Ultimate Rainmaker, about it.  Alan’s system has recaptured north of $100MM dollars of lost revenue for many of the biggest brands in the home service and remodeling industry, including Renewal by Anderson, Kohler, and One Hour Heating and Air Conditioning.  If you want to know how to add 10% to 20% to your top without spending a dollar more on marketing, watch the full episode.