Is SEO Dead? Modern Contractor Marketing Tips

There’s no question that AI is changing the way people ask questions online.

So, how do you make sure YOU show up as the answer?

Today's episode is a deep dive into using AI tools for contractor marketing and lead generation.

We’re revealing the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.

Contractor Marketing expert Phil Risher is a long-time SEO strategist that has been on the front lines as AI has changed the game for contractors and home service businesses.

Our conversation covers:

- The difference between search engine optimization (SEO), generative engine optimization (GEO) and answer engine optimization (AEO) and where you should invest your contractor marketing efforts right now
- How Large Language Models actually decide what information to serve and which brands to recommend
- And 4 personalized videos you can make in the next 10 minutes that will increase your conversion rate by 20% as people continue to crave real human connection.

This is a mandatory listen for contractors in every industry, even if you’re a bit tech-phobic.

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