Part 2: Where Did All The Good Talent Go?

Last week was the first part of our Contractor Roundtable on the topic, “Where Did All The Good Talent Go?”

In that first episode we reverse engineered the 7 patterns that top Employer Brands seemed to share. An Employer Brand, in case you are wondering, is a contracting business that attracts the best talent in the industry, regardless of what is going on economically.

If you haven’t listened to that episode yet, I suggest you add it to your playlist.

This week we broke down 6 quick actions that any contractor could implement that makes them more attractive to potential applicants.

In this episode we cover:

• The imagery and messaging to use on your job ads and landing page that attracts top talent
• How to leverage your Instagram account to peak the interest of potential applicants
• An easy way to add fun into your team culture so you can showcase it to the world
• The way to add style to your team that gets them and prospects excited
• An ‘outside the box’ referral program that you won’t find in most contracting businesses
• What’s at stake in the next decade if you don’t implement some of these things