Ep -
216
57 min
Sell More by Putting the Customer First
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To the outside world, the word “sales” has gotten a bad rap.People think it’s all transactional. All about pushing something on the customer in order to get what’s best for the sales rep or the company.And that can make the act of selling feel uncomfortable, awkward and transactional.
That’s why we wanted to talk to Joe Crisara.Joe is a seasoned expert in contractor sales training, best known for creating the Pure Motive Service System that helps service businesses ethically boost revenue and closing rates all while doing what’s best for the customer.
In this episode, Joe walks us through five key principles that anyone in sales can adopt today, creating a win-win for the customer, for the sales rep and for the company.