Is Going Viral Worth It? The Vancouver Carpenter Story.

Today’s guest is living proof that you don’t need fancy gear or a media team to build a killer online brand—just some drywall dust and a camera.

Ben Degros is a carpenter, drywaller, and the creator of Vancouver Carpenter, a YouTube channel that’s grown to over 700,000 subscribers with simple, value-packed videos shot right on job sites.

The content? Just drywall videos. And people love it.

But here’s the twist: Before drywall, Ben was a full-time skater, even running a skateboarding YouTube channel. Now, he’s blended his trades skills with content creation to build massive reach while still running a small contracting operation.

Since Ben is a Vancouver local, we recorded this one in studio and dug into how contractors can build brand, trust, and community—all with a phone and a few smart tactics.

If you’re considering leaning into video content, there are some great insights for you here.

Episode Highlights:

- Learn how a larger-scale trades content creator brings videos to life from idea to results.
- Understand the challenges of balancing content creation with daily operations, especially when you don’t have a media production team behind you.
- Get some tips from Ben on how to incorporate content creation into your marketing, whether you’re committed to the process or just getting your feet wet.

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